Erick Medel

Los Angeles

Can one become a real American simply by desiring the same things the dominant culture desires? Even when that stage (middle class ideals) is achieved can one truly be seen as American? The American experience is bounded to skin color therefore each individual will be placed in different life situations. Consumer objects purport a broken promise of fulfillment we continue to buy into. Is it both the poison and the antidote to our afflictions? Through transformations in materials and form, Medel opens up a dialogue about the customization of identity and the power of consumer culture, habits, and symbolism in the promotion of ideologies.


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